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5 Pillars

A unique new board game that focuses on fun, learning and spiritual development. A project that required detailed product-development consultancy, brand management and marketing strategy that has proven to be a success.

 

Client
Islam Inspired Ideas (KSA)

Deliverables
Branding
Packaging
Launch Campaign
App / Interface
Promotional

Putting faith back into board games

Our good friends at Islam Inspired Ideas (Jeddah, KSA) asked us to help them develop the world’s most beautiful and fun Islamic boardgame experience which would extend to mobile apps and a TV gameshow – we gladly took up the challenge. The initial ‘research’ period gave us a great excuse to play lots of games at the office, but the result was an exciting and powerful learning experience that is now distributed in dozens of countries around the world.