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Concept

A Saudi fashion brand that needed carefully hand crafted Latin and Arabic identity in one

Client
Concept

Deliverables
Branding
Arabic Branding
Art Direction

Setting a trend in Saudi Arabia

Sophisticated and modern brand identity design for Concept, a Saudi fashion store. The English and Arabic name needed to be designed as one harmonious logo, rather than two separate entities. We hand crafted both the Latin and Arabic to match each other. With a follow up of marketing material, packaging and store signage and interior direction, the Concept brand is one of the fresh and growing startups in KSA.