Exploring Islam Foundation
A large campaign that surprised and inspired much of the British public as it launched with a very unique message. Working closely in the development stage from the naming, branding and marketing strategy, we helped build the campaign to launch across the London capital. Focused on trying to re-direct the popular discourse on Islam/Muslims, the campaign aimed to tackle misconceptions by simply putting real faces to everyday issues and beliefs held by all.
The art direction was crucial from the beginning, from photography to the website experience, we established a coherent message across the whole campaign. The final results could be seen on London’s famous Black cabs, Buses, London Underground and Bus Stops.
The campaign got local and worldwide exposure, featuring on news shows, countless websites, blogs and even research papers. The campaigns is now being expanded to other countries in Europe and beyond.