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Channel 4 Ramadan

When Channel 4 said they wanted to do a whole season on Ramadan, we jumped at the chance to make the identity and visuals really represent British Muslim identity.

Client

Channel 4
Watershed TV

Deliverables

Title design
Calligraphy
Title animations

A very British Ramadan

The highly controversial season by Channel 4 was met with harsh criticism before it had even aired on TV, but we knew this was going to be making history. For the first time a British or western television channel dedicated a whole season to an Islamic season. We were asked to do something that reflected the modern Muslim identity in the UK. We opted to use modern typography and bold colours married with traditional calligraphy woven and intertwined into the letters to represent this faith community as part of the fabric of modern day Britain.