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Silk Route Clothing

By being involved from the very beginning, we took full advantage of the potential appeal and reach of this brand.

Client
Silk Route Clothing

Delivering
Branding
Art Direction
Product Development
Digital

Not just another label

By becoming involved from the beginning, we had the opportunity to brand, direct and fully take charge of how this brand established itself. From the main identity to the sub-brands, the photographic direction and website experience, Silk Route had to be a comprehensive message to its key target audience: the modern independent, educated, working and globe-trotting Muslim woman. Our advantage has always been that we understand the sensitivities that come with this highly specialised market, but we also thrive in pushing the boundaries of creativity and expression. Silk Route is now one of the leading Muslim modest-fashion brands.